My dearest Apple kids,
I know my tweets and things I’ve said and written in the past may suggest otherwise, but you should know that I harbour no hatred or hostility towards you.
…Okay, so that’s a lie.
You drive me insane. All of you. And I’d sure love to chop your fearless leader down a couple of sizes, steal his New Balance sneakers, and shove them directly up his greedy, pretentious ass. Sans lubrication.
But I don’t hate you. I said once that I needed to write a blues song and call it ‘All My Friends are Apple Kids.’ It would be enough to make a grown man cry. I know this because of how much it pains me having to simultaneously love you and deal with your endless conversion tactics –covert or otherwise.
“Come,” you say. “Join us on the dark side.” You’ve got top quality products. You’re innovative. You’re blazing a trail; changing the world; revolutionizing the Internet. You’re transforming the way technology enhances our lives. You. Just. Work.
Well, you know, that’s all fine and dandy, but…here’s the thing. I don’t disagree with anything you’re telling me. And before I elaborate on that, let me tell you something: this is the difference between you (Apple kid) and me (Everything But Apple kid.) I know Microsoft kinda sucks. I get that RIM is totally boring and is evading the App train like the plague. And maybe a MacBook Pro is heavier than a Dell laptop because Apple doesn’t fill their computers with ‘candy corn’ like Microsoft does. I acknowledge and admit these things. You guys? Well! Apple could do no wrong even if they tried.
Back to what I was saying about agreeing with you. Please don’t have a coronary. I know you’re more accustomed to fending off evil MS Rebels with your unwavering allegiance, but please relax and listen.
You’re right. Your products are awesome insofar as innovation goes. The iPad is a super cool product (yes, Jason Snell. My foot tastes fantastic right now. Thanks for asking). The iPhone has set the bar for what people want in a smartphone (sort of). The iPod revolutionized portable music for everyone. The Mac has proven a hardy adversary against the almighty PC.
As nice as that all is, I’m still not going to buy your products. Would you like to know why?
Say it with me:
OPEN. SOURCE.
For real, yo. Just quit it with all the exclusivity horse shit. Stop chaining your customers to iTunes. Stop trying to eliminate Flash. And for the love of all that is holy, if your customers want to upgrade from a 16GB iPod to a 64GB, they shouldn’t have to buy a whole new iPod. Throw them a fucking SD slot or something! Is it really that hard? That’s all you’d have to do to convert me. That, and stop i-ing everything. It used to be cute, but now it’s just egomaniacal and pretentious. Please stop.
Just consider the possibilities. Think of the potential customers Apple could gain. Open up and let the rest of the world in. Simplicity and compatibility are your friends — not your enemies. Take a breather from your aspiring world domination. Quit fighting the existing norms and start using them to your advantage. The prospects are endless.
Let me love you, Apple. I want to. So badly. But I also need to be able to sleep at night.
Until this unlikely day, I’ll continue to suffer the trials and tribulations of Windows and BlackBerry.
“We’ll be waiting for you, Elle,” you always tell me.
No, Apple. I’m waiting for you.
